I helped a news agency improve their social media accounts by working with a marketing agency. I crafted a daily content calendar featuring three engaging images and three short videos (like Reels or Shorts) per day for their Instagram, Facebook, and YouTube channels. This strategic approach resulted in a 27% increase in follower growth across all platforms within 4-month period. But the real story unfolded on YouTube. Our consistent content stream not only boosted their visibility but also sparked significant audience engagement. The channel exploded, reaching a phenomenal 30,000 subscribers!
My responsibility was to create 3 graphics daily for their social media. These graphics followed a consistent format to maintain a cohesive look and feel. They were designed to be visually appealing and engaging, helping to communicate effectively with their audience.
I managed the News Media Agency's YouTube channel by creating thumbnails and writing SEO-optimized headlines and descriptions for videos. This approach aimed to enhance organic reach and engagement, ensuring their content reached a wider audience effectively.
Over time, this strategy led to significant improvements. We also used YouTube to drive traffic to their Instagram and other social media channels, which boosted their overall social media presence.
For this project, there wasn't a fixed content calendar due to the daily posting needs and unpredictable news updates. My role was to select three trending news stories from their website each day and create posts for social media. Similarly, for YouTube, I created short videos from longer ones and shared them across all channels. We conducted weekly strategy meetings to discuss our approach and review performance results.